Fox Drinks Luxembourg was founded in 2016 by entrepreneurs Catherine Hoffmann & Pierre Beck. 

 

Catherine & Pierre follow an active, social lifestyle and have dreamed of enjoying quality drinks without compromise and without unnecessary extra calories, carbohydrates & sugars.

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FOX Premium Pils has been officially launched in September 2016 and is the first calorie-reduced "low-carb" lager beer in Luxembourg.

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We decided to name our brand "Fox" because it is pronounced exactly the same in different languages: Luxembourgish, German, French, English, etc.

 

In addition, a fox is a very clever and gregarious animal. (Proverb: "as sly as a fox".) We like to define our end consumers as clever too because they enjoy the same taste as an average pilsner beer, but without the unnecessary extra calories, carbs and sugars.